L’Institut national de l’audiovisuel 2011
Balancing Mission-based Goals and Revenue Generation

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L’Institut national de l’audiovisuel (INA), the French national archive for audiovisual materials, is tasked with preserving France’s audiovisual heritage through ambitious goals for digitising, preserving, and sharing this content. In addition to the government funding that INA receives, its commercial activities support this work. This update examines Inamédiapro, the commercial rights licensing service, and ina.fr, the public website, and their complementary ways of monetizing the rich archival holdings in recent years, through a close examination of user needs and strategic partnerships. While both services suffered some declines in revenue within the period studied, they have since rebounded, in part due to consistent attention to serving users and ongoing innovation with new ways to deliver audiovisual content.

 

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