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Diverging Application, Admission, and Enrollment Trends between Not-For-Profit and For-Profit Institutions

Whether due to the Common Application, improved marketing efforts on the part of colleges and universities, or greater pressure on high school students, there has been a well-documented increase in the number of college applicants and applications, particularly to the most selective institutions. This phenomenon has increased those colleges’ selectivity, at the same time it has made yield less predictable—leading a number of colleges to lean more heavily on practices…

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Is Changing the Application Process Enough to Improve Access to Selective Colleges?
No, But It’s a Start

Last month, a consortium of 83 selective public and private universities unveiled a plan to build a new college application system. The Coalition for Access, Affordability, and Success plans to develop a “free platform of online tools to streamline the experience of applying to college.” The most notable part of this platform would be its “virtual locker,” a portfolio in which students could store different types of content—from creative work,…

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