eBird 2011
Driving Impact through Crowdsourcing, Case Study Update 2011

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In 2009 when Ithaka S+R first studied the sustainability model for eBird, a database of bird sightings, we highlighted its strong focus on the needs of its end users and the extent to which the Information Science Department, where it is housed, encouraged eBird’s project leaders to pursue entrepreneurial activities. The project leader and his three co-managers, who were selected because of their familiarity with the needs of both academic ornithology researchers and casual birding enthusiasts, have developed a range of services which have not only enhanced the project’s value to both those communities, but have also provided licensing and sponsorship income to help support the project.


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